METRO MISSION
ROLES
Brand Identity | Character Design | Game Art
CLIENT
Academic | Group Project | Live Client
Metro Mission transforms public etiquette into an engaging, game-based experience for younger commuters, using a fun, vibrant and approachable identity that feels distinct while remaining connected to Auckland Transport.
INSIGHT
Public transport in Auckland is commonly perceived in a negative light, with a large majority of disruptions being caused by large groups of schooling commuters.
OUTCOME
MADE BY TEAM IMPACT
Auckland Transport was highly enthusiastic about our creative outcome and approach, leading to an opportunity to present the project at their head office to Marketing Managers, a Financial Manager, Social Media Manager, and Creative Directors.
TAKE A LOOK AT THE PROCESS!
Tailored to a younger audience, Metro Mission uses a friendly and approachable tone that makes learning both accessible and enjoyable. The game’s identity is fun, vibrant, and contemporary, featuring memorable character designs and immersive gameplay. Designed to create an engaging learning environment while helping pass the time during commutes, the visual system establishes its own distinct personality while remaining cohesive with the Auckland Transport brand
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