BRANDING
GRAPHIC
USER EXPERIENCE
BRANDING GRAPHIC USER EXPERIENCE
GROUP PROJECT | 2025 | CLIENT BRIEF
Metro Mission is an interactive game that aims to teach children of positive public etiquette in a fun and engaging way.
THE ISSUE
Public transport is percieved as unsafe in Auckland. Large groups of Children are the biggest cause of disruptions and negative perception of transport.
THE APPROACH
Teach positive public ettique through a fun interactive mobile choice game that blends storytelling with gamification to teach and reward respectful travel.
THE PROCESS
Character Design
Meet the Characters!
Logo Design
Background Art & Icons
MADE BY TEAM IMPACT
AUCKLAND TRANSPORT
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