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BRANDING

CAMPAIGN DESIGN

USER EXPERIENCE

BRANDING CAMPAIGN DESIGN USER EXPERIENCE

SOLO PROJECT | 2025 | MEDIA DESIGN SCHOOL

“Bring Back the Spark” is a campaign that aims to reignite a love for film and theater going culture through an emotionally resonante pop up experience and creative campaign.

THE ISSUE

The combination of Covid 19 and the rise of streaming services created a loss of connection between audiences and the cinema experience. There has been a disconnect between audiences and the cinema experience.

THE APPROACH

Bring back the emotional connection between people and cinema through a tactile experience that incites reflection.

THE PROCESS