BRING BACK THE SPARK
ROLES
Graphic Design | User Experience
CLIENT
Academic | Solo Project
The combination of Covid 19 and the rise of streaming services disconnected audiences from the emotional connection to film culture and the cinema experience.
INSIGHT
Bring Back the Spark is a nostalgic yet contemporary campaign centred around the “Spark of Cinema” a symbolic representation of the shared passion and emotional connection people have with film. Designed to resonate with audiences on a personal level, the campaign creates a pop-up experience that encourages reflection, connection, and a renewed sense of community through a collective celebration of cinema.
OUTCOME
Bring Back the Spark rekindled the emotional connection between audiences and cinema through a nostalgic yet contemporary campaign and communal pop-up experience, encouraging people to reconnect with the wonder, escapism, and shared experience of film.
TAKE A LOOK AT THE PROCESS!
HOMEPAGE