BROKE’OPOLY
ROLES
Brand Identity | Product Design | User Experience
CLIENT
Academic | Solo Project
Financial education in New Zealand often fails to connect with modern young adults, with existing resources feeling outdated, and disconnected, leaving many lacking confidence in making financial decisions and having those duanting conversations about money.
INSIGHT
OUTCOME
A table top board game that reimagines finance as a fun, social, and hands-on experience, encouraging young adults to not feel akward about talking about finance.
Broke’opoly adopts a relatable, cheeky tone of voice that playfully pokes fun at finance without taking itself too seriously. It creates an approachable, culturally familiar experience for young adults in New Zealand, reinforced through warm colour palettes, bubbly iconography, expressive typography, and playful visuals that together establish a light hearted and welcoming brand experience.
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