EVANESCENT
ROLES
Brand Identity | Narritive Directing | Photography
CLIENT
Academic | Group Project
INSIGHT
Urban routines can become repetitive and mundane, causing adults to lose touch with their natural sense of curiosity and wonder.
Evanescent transforms an ordinary commute into an otherworldly escape, disrupting adult routines through an immersive exhibition that sparks curiosity, interaction, and a momentary sense of wonder.
OUTCOME
TAKE A LOOK AT THE PROCESS!
The Evanescent visual identity is represented by the recurring eye motif, warped photography, and curiosity inducing visuals.
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