TE ARA TUKUTUKU
ROLES
Brand Identity | Package Design | User Experience | Photography
CLIENT
Academic | Group Project
BREIF
How might we make the regeneration of Te Ara Tukutuku deeply meaningful to tāngata (the people), shifting them from passive observers into active authors of its ongoing story?
OUTCOME
An inclusive public workshop & campaign that invites diverse communities to connect through the cross-cultural symbolism of tukutuku (weaving).
TAKE A LOOK AT THE PROCESS
This initiative transformed a physical craft into a shared metaphor for a connected community, using weaving as a design symbolism for connection.
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